Buy the tag once. It works forever.
Every tag includes Ramble Free, forever. Premium is optional. No card needed to set up your tag.
1 pet
£14.99
Free UK delivery
2 pets
£24.99
£12.50 per tag
Save £2.49 a tag
3 pets
£34.99
£11.66 per tag
Save £3.33 a tag
4 pets
£42.99
£10.75 per tag
Save £4.24 a tag
5 pets
£49.99
£10.00 per tag
Save £4.99 a tag
Why we're different
No catch. Honestly.
Buy the tag once
From £14.99. Free UK delivery. No hidden extras.
It works forever
Ramble Free is included with every tag, for as long as Ramble runs.
Premium is optional
Add it if you want instant alerts and photos. We never sign you up.
Cancel in 2 clicks
No phone calls, no guilt trip. Your tag keeps working.
Free vs Premium
Everything a finder needs to reach you is free. Premium adds instant alerts, photos and tools for when a pet goes missing.
Ramble Free
Included with every tag. Forever. No card needed.
£0after your tag
- Pet profile with a profile photo: name, breed, notes, allergies, medication, vet
- Unlimited scans, no app needed
- Finders can call you, if you choose to show your number
- Finders can send you their location by email
- Finders can message the family, forwarded to your email
- 1 contact
- Report missing: a banner on the finder page
Ramble Premium
One plan covers up to 5 pets.
£34.99a year
About £2.92 a month. Save 27%.
- Instant email alert every time the tag is scanned, even if the finder doesn't press anything
- Alerts sent to up to 5 contacts
- Photo gallery: up to 20 photos per pet
- Multiple addresses: home, work, holiday
- Lost-pet poster (printable PDF) and a ready-to-share social post
- Health records: vaccinations, insurance, vet notes, up to 20 documents per pet, with reminder emails
- Full scan history with a map
- Free replacement tag (one every 3 months)
Optional 30-day free trial, only if you choose it. We'll email you before it ends.
Add Premium after setup| Feature | Free | Premium |
|---|---|---|
| Pet profile with a profile photo | ||
| Unlimited scans, no app needed | ||
| Finders can call you (if you show your number) | ||
| Finders can send you their location by email | ||
| Finders can message the family (forwarded to your email) | ||
| Report missing banner | ||
| Contacts | 1 | Up to 5 |
| Instant email alert on every scan | ||
| Photo gallery | 1 photo | Up to 20 per pet |
| Multiple addresses | ||
| Lost-pet poster and social post | ||
| Health records and reminder emails | Up to 20 docs per pet | |
| Full scan history with a map | ||
| Free replacement tags | 1 every 3 months | |
| Price | £0 forever | £3.99/mo or £34.99/yr |
How we compare
Price of the tag
rambleFrom £14.99, once“Free tag” brands“Free” (plus postage)Does the tag work without a subscription?
rambleYes, forever“Free tag” brandsOften notCan a finder reach you on the free plan?
rambleYes: message or call“Free tag” brandsOften lockedCard taken when you set up
rambleNever“Free tag” brandsOftenCancelling the optional extras
ramble2 clicks, tag keeps working“Free tag” brandsVaries
| Question | ramble | “Free tag” brands |
|---|---|---|
| Price of the tag | From £14.99, once | “Free” (plus postage) |
| Does the tag work without a subscription? | Yes, forever | Often not |
| Can a finder reach you on the free plan? | Yes: message or call | Often locked |
| Card taken when you set up | Never | Often |
| Cancelling the optional extras | 2 clicks, tag keeps working | Varies |
Based on typical UK “free tag + subscription” offers in 2026. Details vary by brand and plan.
Is there a subscription?
Not unless you want one. You buy the tag once and Ramble Free works forever: your pet's profile, unlimited scans, finder messages to your email and the missing banner. Premium (£3.99 a month or £34.99 a year) is optional. We never sign you up and we never take a card when you set up your tag.
What do I get with Premium?
An instant email every time the tag is scanned (even if the finder doesn't press anything), alerts to up to 5 contacts, a photo gallery of up to 20 photos per pet, extra addresses, a lost-pet poster and social post, health records with reminders, full scan history with a map, and a free replacement tag every 3 months. One plan covers up to 5 pets. There's an optional 30-day free trial, and we'll email you before it ends.
How do I cancel Premium?
Settings, Plan & Billing, Cancel. Two clicks, no phone call, no guilt trip. Your tag keeps working on Ramble Free.
I have more than one pet
Each pet gets their own tag, and bundles get cheaper per tag: up to £10 each for 5. You can have up to 10 pets on one account, and one Premium plan covers up to 5 of them.